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About Us

Tracey Noonan and Danielle Desroches : Owners of Wicked Good Cupcakes

As the reputation of their product grew, they found themselves getting hundreds of requests to ship their product across the country. However, they could not find a a way to effectively ship cupcakes and have them arrive intact and fresh. That's when they came up for the idea of a cupcake in a jar. Filling jars with fresh baked layers of cake, frosting and filling, they were able to create a product that would stay fresh up to 10 days without refrigeration that could be easily shipped.

In December of 2011, their product gained national attention when one of their jars was confiscated by a TSA agent at Las Vegas' McCarran airport. The TSA claimed "it was not your run of the mill cupcake" and that it "was a risk to national security". As the story went viral, demand for the product went through the roof. They expanded their facility to handle the output and went back to the kitchen to create new flavors and offerings.

In 2012 Wicked Good Cupcakes® announced their line of Gluten Free Cupcakes in Jars as well as their Brownies in a Jar Collection. In 2013, Tracey and Danielle appeared on ABC's Shark Tank and partnered with Kevin O'leary of O'leary Ventures. They've since opened a new retail locations in Faneuil Hall in Boston, MA, and have expanded their online offering to include brownies. 2014 Looks to be a promising year as this dynamic duo is looking to add several unique new product lines to their online offerings. To this day, each jar is still created from scratch with absolutely no mixes. Each jar is baked and hand packed into jars the day they are shipped. Tracey and Dani wouldn't have it any other way!