The Story of Wicked Good Cupcakes
In 2010 mother-daughter team Tracey Noonan and Danielle Vilagie took cake-decorating classes
as a way to spend quality time together. Their passion quickly grew into a business and they
launched their first store in October of 2011 In Cohasset, Massachusetts.
As the reputation of their product grew, they found themselves getting hundreds of requests to
ship their product across the country. However, they couldn’t find a way to effectively ship
cupcakes and have them arrive fresh and intact. That's when they came up for the idea of putting
cupcakes into mason jars. By filling jars with freshly baked layers of cake, frosting and filling,
they were able to create a product that would remain fresh up to 10 days without refrigeration
and that could be easily shipped.
News of this innovative product began to spread. In April of 2013, Tracey and Dani debuted
their product in front of 10 million television viewers on ABC's hit reality show, Shark Tank.
They attracted the attention of "Mr Wonderful", Kevin O'Leary and subsequently struck a deal
that Kevin has since called, "the best investment" he's ever made on the show.
Tracey and Dani have not looked back. Since their appearance on Shark Tank, Wicked Good
Cupcakes has become the "go to" website to buy unique and gourmet baked goods online. They
continue to grow and innovate, constantly creating new products for their customers. To this day,
everything they do is still homemade and baked from scratch with absolutely no mixes. Tracey
and Dani wouldn't have it any other way.
Now you can become a part of this amazing product and brand. By obtaining a Wicked Good Cupcakes franchise, you can now become part of America's favorite Mother/Daughter cupcake brand!
Disclaimer: This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of
a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we
register the FDD in those states. The communications on this web site are not directed by us to residents of any of those states.
Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable
exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.