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Meet Tracey and Dani

Tracey and Dani at an event

What started as a way for a mother and daughter to spend quality time together, quickly became a nationwide phenomenon. With very little business experience and very little money, they set out to create the world's best tasting cupcakes with the goal of being able to ship them to any household in the United States.

Their story of hard work and perserverance serves as inspiration to anyone looking to follow their dreams. You can learn more about their journey below.

How did this all begin?

In 2010 mother-daughter team Tracey Noonan and Danielle Vilagie took cake-decorating classes as a way to spend quality time together. Their passion quickly grew into a business and they launched their first store in October of 2011 In Cohasset, Massachusetts.

As the reputation of their product grew, they found themselves getting hundreds of requests to ship their product across the country. However, they couldn’t find a way to effectively ship cupcakes and have them arrive fresh and intact. That's when they came up for the idea of putting cupcakes into mason jars. By filling jars with freshly baked layers of cake, frosting and filling, they were able to create a product that would remain fresh up to 10 days without refrigeration and that could be easily shipped.

News of this innovative product began to spread. In April of 2013, Tracey and Dani debuted their product in front of 10 million television viewers on ABC's hit reality show, Shark Tank. They attracted the attention of "Mr Wonderful", Kevin O'Leary and subsequently struck a deal that Kevin has since called, "the best investment" he's ever made on the show.

Tracey and Dani have not looked back. Since their appearance on Shark Tank, Wicked Good Cupcakes has become the "go to" website to buy unique and gourmet baked goods online. They continue to grow and innovate, constantly creating new products for their customers. To this day, everything they do is still homemade and baked from scratch. Tracey and Dani wouldn't have it any other way.


Who is Tracey?

Tracey Noonan - Co-Founder Wicked Good Cupcakes

Hey! I'm Tracey. (Yup the Mom).

Before I was growing a nationally recognized baked goods biz I was writing screenplays. I've been a commercial photographer, owned and trained animals for an animal talent agency and worked as a human/ equine massage therapist. I'm crazy about animals large and small. I play the drums and am a HUGE Green Day fan.


Who is Dani?

Dani Vilage - Co-Founder Wicked Good Cupcakes

Hi! I'm Dani Vilagie, the daughter and co-founder of Wicked Good! Through hard work, a ton of patience and a wicked friendly "tude", I've climbed my way from living with Mum to running a multi-million dollar business. When I'm not covered in frosting, I'm quad racing with my friends, playing with my pets, or obsessing over tattoos. I actually kept my first (and biggest) tattoo – a pair of red dragon wings down my back – a secret from my mom for about two years. That's my third biggest accomplishment (being a part of Wicked Good is obviously number one)! My second is meeting actor Norman Reedus. I could talk about my love for him for days, so I'll stop while I'm ahead.

I've still got a ton of learning left to do, but I'm confident that through the guidance and support of my Mom, my teammates, and our customers, Wicked Good Cupcakes will continue to grow and provide amazing treats to people everywhere. How many 25-year olds can say they've rung the NASDAQ bell (still learning what NASDAQ is though)?

As Seen On

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