Wicked Good Cupcakes Privacy Policy and Terms of Use

Last Updated October 1, 2023.

As of June 23, 2021, Wicked Good Cupcakes is now part of the Hickory Farms family of brands

The Wicked Good Cupcakes name and reputation were built on a foundation of trust. This Wicked Good Cupcakes Privacy Policy ("Policy") describes how Wicked Good Cupcakes and its subsidiaries and affiliated companies ("Wicked Good Cupcakes") collects, uses and discloses personal information of customers through our websites and online services, including wickedgoodcupcakes.com, and other Wicked Good Cupcakes owned or operated websites and online services that link to this policy (collectively, the "Sites"), through our programs and in our physical stores ("Services"). This Policy does not apply to websites and services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of our partners in addition to our Policy.

What Type of Information Does Wicked Good Cupcakes Collect?

Personal Information that may be collected by Wicked Good Cupcakes may include:

We may also collect information about you such as:

We may automatically collect website use information when you visit our Sites. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of website use information may involve the use of cookies. Cookies are small data files stored on your hard drive by a website to, among other things, help us improve our Sites and your experience.

Examples include:

Wicked Good Cupcakes may also collect aggregated data or anonymized data that does not directly identify you.

How Does Wicked Good Cupcakes Use Information About You?

Wicked Good Cupcakes may use information about you for purposes described in this Policy or disclosed to you on our Sites or with our Services. For example, we may use information about you to:

Does Wicked Good Cupcakes Share Personal Information with Third Parties?

Wicked Good Cupcakes shares your personal information in limited ways

What Choices Does Wicked Good Cupcakes Offer About Personal Information?

Wicked Good Cupcakes offers choices for you to request to update or change your personal information and how we communicate with you. Here are some of the ways you can request changes:

If you opt out of receiving promotional communications from us, we may still send you non-promotional communications such as emails about your accounts or our ongoing business relations.

You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.

How is Personal Information Secured?

Wicked Good Cupcakes takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.

Our website undergoes 3rd party PCI compliance scans to assure that we are using the most up to date and safest technologies available.

While we take these reasonable efforts to safeguard your personal information, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

Text Messaging

You may have the opportunity to receive SMS or "text" messages, pre-recorded voice messages or auto-dialed phone calls from Wicked Good Cupcakes, its affiliates and related entities as well as third parties. Such text messaging may be used to authenticate your identity or mobile device, as well as provide you informational or marketing updates about services or products you may have requested. In providing your mobile device number or cell phone number to us, you knowingly consent to such communications from Wicked Good Cupcakes or for Wicked Good Cupcakes to use your cell phone number or mobile device number as disclosed in this Policy. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. Data obtained from you in connection with any Text Message services may include your cell phone number, your provider’s name and the date, time and content of your text messages Furthermore, you agree and represent that you have the authority to receive such communications at the telephone or mobile device number you provide to Wicked Good Cupcakes, or from which you send such communications to us.

Any such communications you receive from us will be administered in accordance with your preferences and this Policy.

Third Party Pixels and Cookies

Retention.com. When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Privacy Policy Updates

We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy. We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information.

Questions and Feedback

We welcome your questions, comments and concerns about privacy. Wicked Good Cupcakes Customer Service can be contacted online, at (781) 924-2200 or by postal mail at Wicked Good Cupcakes, 342A Circuit St, Hanover, MA 02339.

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