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Wicked Good Cupcakes® in the News
For all press inquiries, please contact
Diana Alkemade
Senior Director, Integrated Marketing
312.361.3469
diana.alkemade@hickoryfarms.com
October 15, 2021 - Listen as OEM Editor in Chief Stephanie Neil interviews Wicked Good Cupcakes co-founder Tracey Noonan on her PPWLN keynote
June 24, 2021 - Hickory Farms Acquires Wicked Good Cupcakes
August 8, 2019 - The Street : Most Successful Shark Tank Products
June 28, 2019 - Why "Shark Tank's" Kevin O'Leary Prefers Investing in Women Entrepreneurs
May 13, 2019 - Wicked Good Cupcakes Featured in Google Economic Impact Report
May 7, 2019 - Investopedia : 8 Most Successful Products from Shark Tank
April 27, 2019 - BuzzFeed : "Shark Tank" Products That Would Make Excellent Mother's Day Gifts
March 29, 2019 - Sidelines Magazine : Tracey Noonan: One Wicked Good Woman
February 11, 2019 - Best Online Bakeries to Order Desserts
October 17, 2018 - Mr. Wonderful talks about his sweet royalty deal with Wicked Good Cupcakes
September 24, 2018 - Dessert Planet reviews Wicked Good Cupcakes
August 7, 2018 - Hickory Farms Partners with Wicked Good Cupcakes
June 6, 2018 - Wicked Good Data is their Secret Ingredient For Incredible Success
December 15, 2018 - Sweet sales with Facebook lead ads and a Facebook Marketing Partne
June 1, 2018 - 2018 Google Economic Impact Report - How Wicked Good Cupcakes used Google's suite of tools to grow their business
May 15, 2018 - Pickler & Ben Show : These Mother & Daughter-Made Cupcakes are Wicked Good
April 28, 2018 - Fox 55 Fort Wayne: Wicked Good Cupcakes opens Franchise in Fort Wayne
March 22, 2018 - CNBC : Shark Tank’ star Kevin O’Leary: Women-run businesses make me the most money—here's why
February 6, 2018 - Cosmopolitan : 5 Shark Tank Contestants Reveal What Life Is Really Like After the Show
January 17, 2018 - Small Business Trends : https://smallbiztrends.com/2018/01/how-to-scale-a-business.html
November 22, 2017 - Boston Business Journal: Wicked Good Cupcakes, of 'Shark Tank' fame, to take its show on the road
October 13, 2017 - Mental Floss: 25 Cupcake Bakeries You've Got to Try
September 12, 2017 - Q&A with Jennie Garth and her partnership with Wicked Good Cupcakes
September 12, 2017 - Forbes: Wicked Good Cupcakes name one of the 15 Biggest 'Shark Tank' Success Stories of All Time
September 1, 2017 - Western Mass Women: The Wicked Good Cupcake Story: Meet Tracey Noonan
August 4, 2017 - WCVB Boston: Kevin O'Leary talks about his Success with the women of Wicked Good Cupcakes
August 4, 2017 - Benzinga: How A Cupcake Company Used 'Shark Tank' And Technology To Sweeten Its Deals
July 28, 2017 - WOWW Campaign: An Interview with Tracey Noonan & Dani Vilagie, Founders of Wicked Good Cupcakes
May 31, 2017 - Underdog NYC with Tracey Noonan - Founder and CEO of Wicked Good Cupcakes
April 2, 2017 - Mom Does Reviews Loves Wicked Good Cupcakes
March 10, 2017 - 12th Annual Women In Business Summit Is Helping Women Become Unstoppable
February 16, 2017 - Halye Marie : My February Favorites for 2017
February 5, 2017 - 'Shark Tank' celebrates $100 million in deals: 5 memorable pitches
January 28, 2017 - 16 creative, inexpensive Valentine’s Day gifts for him, all under $35 | Valentine’s Day Gift Guide 2017
January 20, 2017 - Top 10 most useful Shark Tank products for college students
December 20, 2016 - Four Great Holiday Marketing Campaigns 2016
December 9, 2016 - Millenial Entrepreneurs : Wicked Good Cupcakes (with a wicked twist)
December 8, 2016 - Kevin O’Leary Shares His Most Important Business Advice
November 2, 2016 - How (and When) to Turn a Hobby Into a Business—An Exclusive Interview with Wicked Good Cupcakes' Tracey Noonan
October 11, 2016 - Wicked Good Cupcakes' sweet success story began in Hanover and has now made its way back to town with the opening of its new world headquarters.
October 5, 2016 - Founders of Wicked Good Cupcakes® Launch First Book
September 9, 2016 - Haute Secrets Boston: Tracey and Scott Noonan of Wicked Good Cupcakes
August 29, 2016 - Tank Talker Tuesday- Tracey Noonan of Wicked Good Cupakes- Serves Up Her Take On Female CEO's
July 20, 2016 - CookingLessons.com : 21 Bestselling Wicked Good Cupcakes – You’ll Forget Your Diet
June 26, 2016 - NECN : The Story Behind Wicked Good Cupcakes
June 16, 2016 - Smart Business: Four "Shark Tank" secrets to success of high achievers
June 12, 2016 - Crave Online: 7 New Ways To Eat S'mores
June 9, 2016 - On The Dot Woman: Tracey Noonan and Dani Vilagie: A Scrumptous Success
May 25, 2016 - Spoon University: 8 Game-Changing Food and Drink Products That Came From Shark Tank
May 24, 2016 - Wicked Good Cupcakes Co-founder Tracey Noonan named and Ernst & Yound Entrepreneur of the Year Finalist
April 21, 2016 - Boston Business Journal names Wicked Good Cupcakes 9th Fastest Growing Private Company in Massachussets
March 23, 2016 - SMB Retail Discusses a Wicked Good Deal with Tracey Noonan and Dani Vilagie
March 9, 2016 - Wicked Good Cupcakes Named One of the Fastest Growing Private Companies in Massachusets
February 18, 2016 - Wicked Good Cupcakes’s Dani Vilagie Dishes On ‘Shark Tank,’ Advice For Student Entrepreneurs
February 17, 2016 - Disney to Release New Shark Tank Book featuring Wicked Good Cupcakes
January 28, 2016 - Heavy.com Sits Down with Wicked Good Cupcakes' CEO Tracey Noonan
January 4, 2016 - Wicked Good Cupcakes' CEO Tracey Noonan and FOCUS Brand President Kat Cole discuss Cinnabon/Wicked Good Cupcakes Partnership with Fox Business
December 1, 2015 - 'Shark Tank' favorite Wicked Good Cupcakes teams with Cinnabon on new treats
December 1, 2015 - Wicked Good Cupcakes® Announces Partnership with Cinnabon®
October 6, 2015 - Shape.com - Tracey & Dani give weight loss tips for people who work in food.
October 2, 2015 - ABC's 20/20 hits the streets of New York City for a Wicked Good Sales Challenge.
October 2, 2015 - ABC's 20/20 asks Kevin O'Leary and Wicked Good Cupcakes to teach students the art of selling.
September 14, 2015 - Huffington Post : Why an MBA Doesn't Guarantee Success
July 17, 2015 - Robi On The Road: Mass. Company Finds Sweet Success With Cupcakes In A Jar
May 13, 2015 - Boston.com : Mass. leaders reveal their first jobs after college graduation (Tracey Noonan was a waitress)
May 11, 2015 - Wicked Good Cupcakes Founder Tracey Noonan named a finalist for Ernst & Young Entrepreneur Of The Year
May 11, 2015 - Wicked Good Cupcakes Founder Tracey Noonan and Kevin O'Leary on why female CEOs are more successful
May 4, 2015 - The Patriot Ledger: Mom, daughter make Wicked Good Cupcakes a sweet success
May 1, 2015 - Huffington Post: Wicked Good Cupcakes - Entrepreneurism One Bite at a Time
March 9, 2015 - Hanover WWII vet gets a moving surprise when he sees his birthday cake
March 8, 2015 - Boston Herald food reporter Kerry J Byrne sits down with the Wicked Good Gang
February 18, 2015 - Cupcake Maven to Headline PWC Luncheon
February 3, 2015 - The Founders of a 'Shark Tank' Success Story Are Hosting a Business Q&A in Boston
December 4, 2014 - Wicked Good Cupcakes featured on ABC World News Tonight's Made in America series with David Muir
November 23, 2014 - Kevin O'Leary talks to students at Notre Dame about how Wicked Good Cupcakes became a national brand and the fastest growing cupcake business in America
November 21, 2014 - Business Insider names the 12 biggest Shark Tank success stories. Guess which cupcake company made the list
November 14, 2014 - Oaklee's Family Guide says if you want to send a little love, send Wicked Good Cupcakes
November 14, 2014 - Armam Hawk thinks our cupcakes in jars are BANGIN'!
November 6, 2014 - Tracey Noonan and Dani Vilagie join other Female Business Leaders on the panel of the WBZ Business Breakfast hosted by WBZ's Anthony Silva
September 30, 2014 - The Kitchen Snob reviews our cupcakes in jars.
September 8, 2014 - Entrepreneurship lessons from the Noonans of Wicked Good Cupcakes
August 27, 2014 - Tracey Noonan sits down with "Biz Women Rock!"
August 25, 2014 - Wicked Good Cupcakes Review (A Gluten Free Idea For School Parties)
August 7, 2014 - Tracey and Dani sit down with TJ Hale to discuss the success of their company and their partnership with Kevin O'Leary of Shark Tank
August 1, 2014 - Wicked Good Cupcakes graces the staff at Good Morning America with their new cheesecake in jars
July 30, 2014 - 'Shark Tank’ Success Has New Ally: Wicked Good Cupcakes Brings In Marcus Lemonis
July 28, 2014 - Wheat Watchers says these cupcakes are Wicked Good!
July 11, 2014 - Marcus Lemonis, Star of CNBC's The Profit, Joins Shark Tank's Kevin O'Leary in a Partnership with Wicked Good Cupcakes®.
July 9, 2014 - Tracey Noonan talks to Entrepreneur Magazine about How to Not Be Swamped When Sales Finally Begin Flooding In
July 7, 2014 - Bridal Guide Magazine calls Wicked Good Cupcakes on of the Moust Unique Edible Wedding Favors
May 20, 2014 - Wicked Good Cupcakes co-owner Dani Vilagie sits down the Radio BDC.
May 19, 2014 - Watch Wicked Good Cupcakes on ABC's Chronicle.
May 15, 2014 - New York Post - Who profits the most from Shark Tank Success.
May 14, 2014 - The Huffington Post - Lessons From Wicked Good Cupcakes: One Year After Shark Tank.
May 7, 2014 - Real Life STL reviews Wicked Good Cupcakes.
May 3, 2014 - Boston-based shark Kevin O'Leary all in with Wicked Good Cupcakes
May 2, 2014 - ABC News Special "Swimming with the Sharks.
April 15, 2014 - BostInno reviews The 1 Question You Need to Be Asking During Your Pitch Presentation.
March 26, 2014 - Cohasset's Wicked Good Cupcakes is 'Shark Tank' success.
March 26, 2014 - Boston Business Journal talks about Wicked Good Cupcakes® growth and success after appearing in ABC's Shark Tank.
March 21, 2014 - Shark Tank's Kevin O'Leary on how to win in business - the model for success? Wicked Good Cupcakes of course.
March 19, 2014 - Wicked Good Cupcakes® owner Tracey Noonan and Shark Tank's Kevin O'Leary talk to CNBC Squawk Box about their tremendous success.
March 14, 2014 - What deal is Shark Tank's Kevin O'Leary most proud of? Wicked Good Cupcakes of course!
February 26, 2014 - Wicked Good Cupcakes® owners Tracey Noonan and Danielle Vilagie to judge the 2014 94.9 HOM Cupcake Challenge
February 26, 2014 - Wicked Good Cupcakes® founder Tracey Noonan speaks at The Capital Network's "The XX Factor" event.
February 21, 2014 - Entrepreneur Magazine lists 12 Awesome Gift Ideas That Appeared on Shark Tank
November 26, 2013 - Wicked Good Cupcakes® founders Tracey and Dani speak to The Business Insider on what it's like to work with Shark Tank's Kevin O'leary.
November 1, 2013 - The founders of Wicked Good Cupcakes® talk about their success.
November 1, 2013 - Kevin O’Leary refers to the pitch presented by Tracey Noonan and her co-founder and daughter Dani of Wicked Good Cupcakes as the best pitch he's ever heard
October 14, 2013 - Kevin O'Leary - We are the American Idol of venture capital.
October 10, 2013 - Shark Tank's Kevin O'Leary talks about his involvement with Wicked Good Cupcakes®.
September 23, 2013 - Wicked Good Cupcakes speaks with Candy O'Terry, host of Exceptional Woman on Magic 106.7
September 20, 2013 - Shark Tank Update
August 8, 2013 - Wicked Good Cupcakes® mixes it up with Tom Bergeron on the Kris Jenner Show!
May 1, 2013 - Wicked Good Cupcakes® opens in Faneuil Hall Boston
May 1, 2013 - Boston Business Journal : Wicked Good Cupcakes® brings cupcake-in-a-mason-jar to
Faneuil Hall
April 30, 2013 - Mark Cuban-Approved Cupcakes in a Jar Arrive in Faneuil Hall
April 21, 2013 - Watch for Wicked Good Cupcakes on ABC's Shark Tank April 26th at 9pm EST
April 30, 2013 - Mark Cuban-Approved Cupcakes in a Jar Arrive in Faneuil Hall
April 25, 2013 - Wicked Good Cupcakes is FINALLY coming to the Shark Tank
April 9, 2013 - Delcious Dishings reviews Wicked Good Cupcakes®
March 23, 2013 - A Boston Food Diary tries some Wicked Good Cupcakes®!
September 28, 2012 - Wicked Good Cupcakes® to be featured at 2012 News and Documentary Emmy Awards
August 16, 2012 - Just Luxe says not all cupcakes are created equal and only a few are "Wicked
Good"
July 7, 2012 - MomTrends reviews Wicked Good Cupcakes® cupcakes in a jar
June 16, 2012 - Carrots n' Cake enjoys some Wicked Good to Go
June 8, 2012 - Susannah Styles Loves Wicked Good Cupcakes
May 10, 2012 - Wicked Good Cupcak®e Giveaway on Jodi Bean's Blog
April 25, 2012 - Cupcakes and Cutlery loves Wicked Good Cupcakes®' Wicked Good Jars
April 9, 2012 - Delicious Dishings reviews Wicked Good to Go
April 1, 2012 - Susan Holaday of the Boston Restaurant Examiner talks Jars and Fenway!
March 23, 2012 - A Boston Food Diary reviews our Wicked Good to Go jars
January 26, 2012 - Alisyn Camerota from Fox and Friends tries a Wicked Good Cupcake
January 12, 2012 - Cupcakes take the Cake : Wicked Good Cupcakes Does Big Business...
January 12 - Fox News : 'Wicked' Cupcake Flies High After TSA Seizure
January 9, 2012 - TSA : Wicked Good Cupcakes not your everyday, run of the mill cupcake
December 29, 2011 - Wicked Local : Cohasset cupcake confiscated by TSA
December 23, 2011 - Patriot Ledger : Cohasset cupcake deemed security threat at Las Vegas airport
September 30, 2011 - Wicked Local : Mother-daughter team bring cupcakes to Cohasset