Wicked Good Cupcakes History

Cupcakes have come a long way since their debut in American kitchens in the late 1700s, when bakers began using teacups to bake miniature cakes. Since then, these single-serve desserts have become a cultural favorite. To honor this sweet tradition, National Cupcake Day was officially established on December 15th, giving dessert lovers across the country a reason to indulge.

At Wicked Good Cupcakes, we’ve taken the cupcake to the next level. What started as a mother-daughter project in a Boston kitchen quickly grew into a household name after appearing on Shark Tank. Our cupcakes in jars are baked fresh, layered with rich frosting and fillings, and packaged in mason jars to stay moist and travel safely anywhere in the U.S. Choose from our best-seller cupcake packs or mix and match your own custom box. For the ultimate cupcake lover, our Cupcake Club subscription delivers fresh seasonal flavors for three months straight.

Now part of the Hickory Farms family, Wicked Good Cupcakes continues to bring joy through every jar—especially on National Cupcake Day. Schedule your order now to make sure your cupcakes arrive in time for the celebration!